For my instructional video, I imagined my audience as first-time or newer homebuyers who are interested in buying a home but feel overwhelmed by the financial side of the process. I especially imagined people who may be scrolling on social media, watching a short training video, or searching late at night because they are unsure where to begin. I assumed that my audience probably understands the basic idea of buying a house, but may not fully understand terms like pre-approval, down payment, closing costs, or due diligence. Because of that, I tried to slow down and simplify the process into clear steps instead of giving too much information at once. I also focused on common areas of confusion, such as the idea that buyers always need 20% down, because that assumption can keep people from even starting the process.

Video was the right medium for this project because buying a home can feel intimidating when it is explained only through text. A slideshow-style video allowed me to combine narration, visuals, and simple on-screen text to make the information easier to follow. For example, showing down payment percentages visually helped make the options feel more concrete. The closing cost checklist also made a complicated part of the process more usable because viewers could see the items organized in one place. I wanted the design to feel calm, professional, and approachable, so I used soft colors, clean fonts, and home-related visuals that matched the subject without overwhelming the viewer.

I see myself applying the course learning outcomes through the way I analyzed my audience and chose a genre that fit their needs. Instead of creating a long written guide, I chose an instructional video because the audience would likely benefit from a step-by-step visual explanation. I also designed with purpose by organizing the video from the first action, getting pre-approved, through the final step, closing. Each slide built on the previous one so the viewer could understand the process in order. Specific moments, such as explaining down payment options and listing closing costs, show how I tried to make the information practical instead of just informative.

My project changed during the revision process. At first, I was thinking mostly about covering the information, but as I worked through the slides, I realized the visuals and tone mattered just as much. Revising the design helped me make the video feel more consistent and professional. I also adjusted the visuals so they felt more aligned with the message and less distracting. This taught me that technical communication is not just about giving correct information; it is about presenting it in a way the audience can actually use.

This project taught me that instructional communication requires empathy, organization, and design choices that support learning. I can carry these skills into real estate, school, and leadership roles because I often need to explain complicated information clearly. Overall, this video demonstrates my growing understanding of ENGL 2210 because I considered audience, purpose, medium, genre, and usability throughout the process.